When companies integrate modern transportation technology, they are not only creating a more managed transportation service, but also delivering a more strategic approach to shipping requirements. (According to Cerasis, today the new model of transportation empowers organizations that ship out goods). It does so by creating real partnerships between shippers and logistics service providers. This partnership includes a detailed combination of strategic planning, execution, and planning. The grouping of those ideas delivers a managed transportation service that only brings good to both the company and the logistics provider. This relationship is important because the company (or the shipper) knows their products better than anyone. However, the logistics provider knows the transportation industry better. When the two work together, they create the most efficient shipping processes possible. Throughout this efficiency, the company is able to better allocate their costs while remaining competitive in the market.